Customer Service Goals and Promises

It takes time to develop a good team. As a manager you’ll find that once you have a team of great employees you’ll need to learn how to balance their skills. For example, some are better at building personal client relationships while others are better at doing the technical aspects of their jobs.

Once you develop a strong team you’re going to have to take a step back to look at the way your team members interact with your customers. From there, you’ll need to develop a strong customer service plan. A good customer service plan involves day to day interactions, retention, and future development but before you can dive into the details you need to work on something a bit more generalised – your main customer service promises.

My research has led me to four main promises every good customer service team should be able to keep. They are as follows:

  • A good customer service team has the ability to attract good customers – the kind they want- and win them over;
  • A good customer service team has the skills necessary to convince those customers to remain loyal and stay with them;
  • A good customer service team has a strong brand that emphasizes the value of good customer relationships; and
  • A good customer service team always has a positive attitude when it comes to client relationships.

How does your team rate when it comes to fulfilling these promises? Are you able to keep these promises or are there things you can or should change in order to build better relationships?

Thanks again,


Sean McPheat

Managing Director

Management Blog Call To Action

Mark-WilliamsMark Williams

Mark Williams is a learning and development professional, using business psychology and multiple intelligences to create fascinating and quickly-identifiable learning initiatives in the real-world business setting. Mark’s role at MTD is to ensure that our training is leading edge, and works closely with our trainers to develop the best learning experiences for all people on learning programmes. Mark designs and delivers training programmes for businesses both small and large and strives to ensure that MTD’s clients are receiving the very best training, support and services that will really make a difference to their business.