Eight Steps to Change Management

step to successJohn Kotter’s book ‘A Force for Change’ highlighted some key areas that help us to identify why change can fail and what to do about it.

He suggests there are a number of reasons why many change initiatives fail, and they include:

* Too much complacency within the department

* Failing to build a substantial team effort towards the change

* Not understanding the need for a clear vision

* Failing to clearly communicate the vision

* Allowing obstacles against the vision to build up

* Poor planning and lack of short-term wins

* Finishing the process of change too soon

* Not anchoring the changes in the corporate culture

Kotter suggests there are a number of stages to go through in order for change to stick:

* Establish a sense of urgency as to why change should happen

* Create a team that will drive the change forward

* Develop a clear vision that everyone can buy into

* Share the vision through out the team and other stakeholders

* Empower people to get rid of obstacles to the change

* Create short-term wins so everyone can see progress

* Keep moving toward the end goal

* Ensure the change is deeply embedded in the culture

We can see that following Kotter’s ideas can create a foundation for change that can be a normal force acting on the business. Instead of fearing change, therefore, everyone can embrace it as the way forward. By not doing so, your competition will quickly overtake you in the mission to achieve corporate success, because, as Charles Darwin said, “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.

Thanks again


Sean McPheat

Managing Director


(Image by tigger11th at FreeDigitalPhotos.Net)

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Mark-WilliamsMark Williams

Mark Williams is a learning and development professional, using business psychology and multiple intelligences to create fascinating and quickly-identifiable learning initiatives in the real-world business setting. Mark’s role at MTD is to ensure that our training is leading edge, and works closely with our trainers to develop the best learning experiences for all people on learning programmes. Mark designs and delivers training programmes for businesses both small and large and strives to ensure that MTD’s clients are receiving the very best training, support and services that will really make a difference to their business.