Why Every Senior Manager & Leader Should Write A Weekly Blog


All managers and leaders I speak with say they never have enough time, so why am I adding to their burden by saying they must write a blog? The answer is quite simple, it is a perfect communication channel to let staff know what you are thinking and to convey and reinforce core messages. Spending perhaps one hour writing a blog will save you far more time repeating the same message over and over again during meetings and calls.
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