When we talk about techniques to achieve persuasion with anyone, it makes it sound like you can do it with everyone, no exceptions. Some people assume that they can’t be persuaded against their will. But if you have ever bought something as a result of an advert, poster or leaflet, and afterwards realised you didn’t really need it or even want it, we recognise we have been duped or persuaded into doing something that we weren’t consciously aware of. Learn More
You have to exert influence in many ways on different people many times a day, whether it’s your boss, customers, staff, stakeholders, suppliers, colleagues or others.
When you think about it, persuading is just another form of selling. If you need to influence another person, it means that currently they either don’t have the knowledge you do, or are reluctant to change to your view. Learn More