Managers recognise the need to inspire and energise their people to perform at their best and hit their potential. However, if all you’re doing is passing out information or topping up their knowledge with data, how can motivation or inspiration play even a small part in the communication?
Not so long ago, the era of broadcast media was when information was pushed on us. We had little choice on what we saw or experienced when we were watching training videos…whatever was on the film or in the book, we had little input or reply to. This was known as the era of ‘push’ communication. Learn More
We’re going to continue our look at the different roles of managers by focusing today on a manager’s role when it comes to dealing with information. As we noted earlier this week, a manager is responsible for monitoring information, disseminating information, and acting as a spokesperson. Let’s take a closer look at what each of those tasks entails.
As a monitor it is your job to keep track of what information is coming in and going out of your organisation. In order to do this you must accept and review information that you receive (whether you asked for it or not) as well as ask the questions needed in order to obtain new information. Learn More
As a manager you’ll find you’re regularly subjected to a plethora of valuable information on a regular basis. What’s important to your company, however, is how that information is handled. Information goes through three main phases:
Let’s say, for example, you are developing a marketing plan for a new product. The first thing you need to do is gather information about the market, but you need to ensure that the information you are gathering is relevant to the project.
This information will then need to be sent to others within your organisation as they work to actually develop the product. You’ll have to make sure each piece of data remains accurate, updating it as often as necessary and making sure that the appropriate staff members have access.
Finally, information will begin to leave the organisation. You may begin developing tests for your products, leaking press releases, and advertising the product itself. The timing of this release is essential to ensure your competitors don’t have enough time to react before you make your product launch.
The way you control the information that is used in your workplace is essential to your success. This is another reason why you need to carefully screen new job applicants, as you need to be sure they will respect the privacy of your company as you develop new products, services, and marketing plans.
Do you have control of the information in your organisation? If not, what changes do you need to make?
Everyone within your organisation is responsible for effective information management, but it seems as though the higher up you are on the corporate ladder the more information you end up being responsible for. As a manager, it’s up to you to make sure that all of the information you receive is passed on to the appropriate parties in a timely manner. Learn More