The Knowledge Management Cycle

O’Dell and Grayson describe knowledge management as follows:

“A conscious strategy of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that strive to improve organisational performance.”

I believe that we often take knowledge management for granted. We know what we know and, in many cases, aren’t really acutely aware of exactly how much knowledge we do have. It’s up to you as a manager to familiarise yourself with the knowledge management cycle so that you always know where the right knowledge can be obtained in order to deal with any given situation.

The knowledge management cycle consists of four main features:

  • The creation of knowledge – through acquisition or research;
  • The adoption of knowledge – knowing the knowledge exists and determining what to do with it;
  • The distribution of knowledge – sharing the knowledge you’ve obtained with the appropriate parties; and
  • The review and revision of knowledge – reviewing your knowledge base regularly to weed out information that is no longer relevant while adding new information.

You’re in charge of the knowledge management cycle. It’s your responsibility to make sure that everyone on your team has access to the knowledge or information he or she needs to succeed.

Today I’d like you to take a step back and think about the vast amounts of knowledge you have available to you. What members of your team have specific knowledge-based assets? What members need help gaining access to additional tools? Is there anything you can do to enhance their work experiences and, in turn, the overall performance of your team?

Thanks again,


Sean McPheat

Managing Director

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Mark-WilliamsMark Williams

Mark Williams is a learning and development professional, using business psychology and multiple intelligences to create fascinating and quickly-identifiable learning initiatives in the real-world business setting. Mark’s role at MTD is to ensure that our training is leading edge, and works closely with our trainers to develop the best learning experiences for all people on learning programmes. Mark designs and delivers training programmes for businesses both small and large and strives to ensure that MTD’s clients are receiving the very best training, support and services that will really make a difference to their business.