A business card is just a small piece of paper, but it can mean the difference between landing an important client or making a vital connection or not.
Although the wording and the layout of these documents are typically pretty standard, read this article to consider how to perfect your business card.
It can be tempting to cram in as much information as possible unto your business card, but keep in mind that typical cards are usually 8.89cm height x 5.08 cm width.
Instead of notating all of your business’ specials, products and services, zero in on the basics.
Plus, it is possible that you can discontinue a certain product, or upgrade a service, which means that you will need to toss any leftover business cards and order new batches whenever you make changes (which are inevitable in business).
Do Utilise Both Sides
What most business people fail to realise is that although a business card is small, it is two-sided.
It just makes sense to utilise both sides instead of cramming information on one side only.
Use the back to include non-critical information, such as links to your social media accounts, small examples of your work or a list of your skills (to impress potential business partners or future bosses).
Skip Fancy Gloss
You can impress the people you hand out your business cards to with UV coating or glossy paper, but that may not be the most practical solutions.
These types of finishes will not allow them to make notes on your business cards.
When you’re quickly exchanging information at a networking event, individuals may want to note how they met you, what interested them about you, etc., which will not be possible on these types of cards.
Go With Colour
Most business cards are white – while this is simple and professional-looking, it is also boring and uninspiring.
Make a statement with your card by choosing a colour scheme – but keep a few things in mind when creating the design.
If you are making a company card, it is intuitive to choose the colours that represent your company’s brand.
For example, it would not make sense for an employee of Starbucks to have a card that is red and yellow (McDonald’s colours) instead of the green and black that are found on the marketing materials.
Remember Your Audience
Keep the people you will be distributing your cards to in mind when designing them.
If your clients are younger and hipper, go with an innovative design; yet, if your company targets elderly and more conservative clients, go with the traditional look.
Head of Training and Development
Originally published: 16 January, 2017
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