9 Definitions Every Manager NEEDS To Know

open bookThere is specific industry jargon that those outside of certain fields, such as technology or medicine, simply wouldn’t know.

But there are certain words, terms and phrases that managers across all industries must be familiar with.

Here are 9 definitions to get familiar with today:

Soft Skills

You can measure how fast someone types or how many calls they pick up in an hour, but there are skills that are just as vital that are impossible to measure and are non-tangible.

Soft skills, also known as professional skills, are more personable skills such as communication, listening, empathy and delegation.


A benchmark is an objective that managers can set along with their subordinates.

During performance reviews, instead of speaking about someone’s performance in general terms, it is much more helpful to focus on specific goals to measure success or failure, and find areas for improvement.


Ethics are morals and behaviours, such as integrity, values, honesty about proper conduct at work.

This applies to all employees and managers, as well as teams.

Written ethical codes help regulate employee behaviour and guide their decisions.

S-W-O-T Analysis

A helpful tool to help employees analyse their own performance.

The acronym stands for strengths, weaknesses, opportunities and threats; the first two being internal, while the last two being external.

Thinking about and writing down one’s strengths and weaknesses, as well as opportunities (mentorship and courses) as well as threats (lack of time or funding) that prevent them from functioning at top levels.

Active Listening

A strategy that allows the listener to practice actively hearing what another party says instead of passively doing so.

This involves not only hearing, but also maintaining good eye contact, using body gestures that invite the speaker to keep going and refraining from distractions.

Competitive Analysis

A continuous strategy that involves analysing the competition to determine what they are doing to attract new clients and keep the current ones loyal.

This includes analysing the offered products and services, marketing strategies, operations and business practices.

Crisis Management

Having a plan in place to quickly and efficiently deal with a crisis before it happens.

This strategy limits the potential problems that can arise from unforeseen issues that may occur.


To provide employees with decision-making power, independence and virtual and tangible tools to help them succeed in their roles and grow in their professions.

Emotional Intelligence (EI)

Developing the skills to manage one’s own emotions and understand and appropriately respond to the emotions of others.

Thanks again

Mark Williams

Senior Management Trainer and Consultant

MTD Training | Management Blog | Image courtesy of Big Stock Photo

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