Vision Communications

smile phWhy communicating the vision of top leadership is necessary

Vision is crucial for an organisation, even more than it is for an individual. Communicating the vision of the top leadership is absolutely necessary. Why is it so? There are several reasons which contribute to the importance of corporate vision’s being communicated through proper channels from top to the bottom and the impact it has on people.

Unfortunately, most of the corporations these days function in the manner that easily reminds of a mindless crowd on a public place. Everyone in the organisation remains busy in his or her own activities, not bothered of the other person. Most of the employees do not even care or understand what their respective boss wants them to do. Nobody raises their head up and take a look around to understand where they are heading to.

This scenario only shows that the corporate world has a serious shortage of vision in the business world. The top leadership of the companies is more engrossed in day-to-day activities than to develop a long term vision for the employees to guide them on the right path. Moreover, the leaders, in spite of their good intentions, end up investing too much time and money on the short term goals and not on the overall vision.

The significance of vision in an organisation

In the modern times, with numerous changes taking place in economies the world over, competition is rising for your organisation. You would have rivals not only in your particular industrial field but also those switching over from other fields. These are the times when it is very difficult to take the organization to the top and to maintain that position for long. Only the leadership that has vision about where they want their organisation to reach and what they want their employees to do for it, can succeed.

A right vision can influence the direction of the organisation. Vision defines the thoughts of the top management and leadership about where they want the organisation to reach in the future. It reflects an optimistic ideology of the organisation and thus gives the employees motivation to surge ahead in their work.

A corporate vision is a brief but accurate statement of what the organisation designates to be. It also lists the achievements it wants to grab at some stage in future. It is generally mentioned in the inspiring and competitive terms. Vision is a category of motives of the organisation that are vast, all-encompassing and forward looking in nature. 

Vision is a projective image that an organisation should have on its employees so that they can contribute in describing the goals before it reaches to them. Also, it is interesting to note here that a vision is a description of aspirations the leadership has for the future, without mentioning the means to be used for the achievement of these aspired goals.

Why to communicate the vision to employees?

As we now understand the importance of vision in the development of an organisation, we also understand that after the top leadership is clear with the vision, it is very important to communicate it to the employees, who are the workforce to implement the vision from theory to practical.

As the corporate success relies completely on the vision designed by the top leadership or the management, to make the vision have a strong impact on the employees of the organisation; the vision has to be disseminated to them in an influential and understandable way.

After the organisation is clear with the vision, the next step is to issue a vision statement, which cites the vision clearly and provides a clear decision making aptitude. A mission statement should also be issued along with to describe the current position of the company and the desired level of performance from the employees.

The vision and the mission statements are the best ways to communicate the vision of the organisation to its employees. These statements should be motivating in tone to inspire the employees to give their best to the organisation. The statements should communicate the vision incessantly and making it understandable for the employees.

Once the top leadership has set a detailed vision and goals, you need to make yourself ready for the employees to make sure that organisation gets the results it wants; otherwise, the vision statement will be futile. Once you communicate the vision to the employees through vision and mission statements, let them go through it from beginning to end and think about it.

Next, you can make your project managers come in the scene for strategic planning, which is a very crucial activity. Strategic planning involves decision processes that culminate with objectives and various roadmaps of different ways to attain the objectives.

It is the final job of the project managers to use their learned means of communication to make the vision reach the employees. They are the people who can then finally call up group meetings, make the group or team leaders understand their job as marked out in the mission statement and bring in the consultants to explain the importance of the implementation of the vision and analyse things more.

Sean Mc

MTD Training   | Image courtesy by Stockimages of FreeDigitalPhotos.Net

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Updated on: 2 October, 2007

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