We all know how important it is to provide great customer service. Happy customers tend to become loyal customers and a loyal customer is likely to stick with you for years on end, regardless of minor price changes.
There are some additional benefits to developing client loyalty, though, and each has a significant impact on your organisation as a whole. Consider the following:
It’s easy to see why focusing on strong customer service is important to customer loyalty and the overall success of your business. Do you do anything special to encourage your employees to give better customer service – or to encourage your customers to remain loyal?
Originally published: 14 May, 2009
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