Today I’d like you to take a step back and think about not only your customers and what they think of you but also about your organisation’s position within the marketplace.
I’m going to ask you three important questions and you really need to answer them as honestly as possible:
The answers to these questions should tell you quite a bit about your organisation. If the products and services you provide aren’t memorable are you really making the impact you want on the marketplace? Shouldn’t you be offering stellar customer service rivaled by none coupled with services that no one else can even come close to offering?
If not, you need to step back, think about your customer service skills (and products) and consider what needs to be changed. You are, after all, in business to survive and succeed. Make sure your customers know you want them to succeed as well. Only then will you really matter.
Originally published: 5 June, 2009
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