How To Create A Great Company Culture


When we work with a new client it is always interesting for us to see what the company culture is like. You can often tell just by walking around the building and seeing how people treat you and each other.

Over the years we have learned some key ideas for creating a great culture in any company and we are happy to share them with you now.

Share Your Hopes & Dreams

Openness and transparency are key ingredients for creating the right atmosphere.  This enables good communication and trust between people in the organisation.  Employees like to see true passion in their leader and fully understand how they think.  Inspirational leaders are more likely to bring people along on their ‘journey’.

Listen To Your People

When people say, ‘Your employees are your greatest asset’ it’s true.  All the brains of people in your organisation are valuable assets.  To have these brains at your disposal you need to listen to people and allow them to help you.

Walk The Talk

Do what you say and say what you do.  As a role model for your business, people around you need to believe in you.  This is best achieved by demonstrating that you really believe in what you say.

Give People The Opportunity To Reach Their Potential

To maximise the power of your employees you need to help them be the best they can be.  Encourage them to look for opportunities for self-development.  Where people can achieve their own ambitions whilst helping the business this is an ideal situation and one that encourages loyalty.

Make The Effort To Walk Around & Meet The People Who Work For You

One company we visited in our role as professional trainers was an advertising agency in Surrey which has been recognised as one of the top 20 best companies to work for. When you read why they were listed so high, one of the comments was that the Managing Partner makes the effort to learn the names of all 60 people employed there.  He is known for walking around the building and talking to people, making them feel as if they belong to one large family.

Help Everybody To Be Commercially Aware

If the people who work for you fully understand how a business works this will help them to make better business decisions.  Businesses like the John Lewis Partnership encourage their employees to take responsibility by making them partners.   If they upset a customer through poor customer service then they are likely to lose that customer and the money they bring.  This means that the profits shared amongst them will be reduced.

These are just a few examples of what some of the most successful companies have done to create a great company culture.  What can you do to create a culture where people really do enjoy coming to work and achieving great results?

Many thanks

Mark Williams

Head of Training

MTD Training   | Image courtesy by Renjith Krishnan of FreeDigitalPhotos.Net

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Originally published: 16 January, 2013