I’m surprised by how many of our delegates on management courses say their companies don’t blog, or if they do,they are spasmodic and not measured as to their effectiveness.
Some benefits that can be achieved through corporate blogging include:
- Increasing awareness of your company and your brand
- Establishing your company as an authority in your field
- Acting as an early warning system of any problems and giving you an avenue for handling the situation in a proactive manner
- Two-way communication makes people feel more confident in your company, and if they feel they are being listened to, they will tend to become more loyal.