If your business is selling retail items, you no doubt have seen the figures that create links between customer satisfaction and loyalty.
But what about employee loyalty? What about the measurements you use to test how loyal your staff are to your company? This interesting quote by Frederick Reichheld compares the relationship between employee loyalty and customer loyalty… Learn More
We all know how important it is to provide great customer service. Happy customers tend to become loyal customers and a loyal customer is likely to stick with you for years on end, regardless of minor price changes.
There are some additional benefits to developing client loyalty, though, and each has a significant impact on your organisation as a whole. Consider the following:
It’s easy to see why focusing on strong customer service is important to customer loyalty and the overall success of your business. Do you do anything special to encourage your employees to give better customer service – or to encourage your customers to remain loyal?