The Management Blog
Tips & advice to help you improve your performance
If you’ve come across this article, you probably already know the importance of setting objectives for yourself and your team.
However, if you’re like most people, you are aware that most objectives that you set are simply forgotten after a couple of weeks.
Objectives are incredibly important to the success of any organisation, and for good reason.
Objectives provide direction – whether for individuals, teams, or an entire organisation. Why does your company exist if not to meet some sort of goal? Do you want to make sales, increase revenues, or build your client list.
Setting objectives leads to proper planning which leads to meeting goals and setting new ones. It sounds silly, but if you have a goal you should strive to meet it. If you meet your goals you should be prepared to move on to the next one.
Objectives tend to motivate people to work harder. They’re even better at motivating people if they know they will be rewarded for meeting their goals.
Setting objectives will allow you and your organisation to evaluate your processes. If you set a goal that you are unable to meet you’ll need to find out why it was unattainable. This process will give you the knowledge necessary to make changes to your processes and procedures.