Using the Holidays to Your Advantage

The holidays are a great time of year, especially if you are in sales.

Yes, you heard me correctly. I refuse to believe that the holiday season is an acceptable excuse for anyone – whether in customer service, management, or sales – to slack off. You should be just as productive as ever, even if that means changing your angle of attack. What do I mean?

Say you have a list of clients, contacts, family members, friends, and acquaintances you haven’t spoken to in a very long time. You’ve let so much time lapse, in fact, that if you call they’ll really know that you’re simply calling to try to build up a sales relationship. That doesn’t necessarily look good for you as a salesperson.

The holiday season, however, gives everyone a great excuse for picking up the phone to say hello and rekindle relationships, both personal and professional. People who are usually busy or traveling for business purposes are spending more time at home or in the office, trying to get things done before the holidays and, as such, are easier to get in touch with. And most are glad to reconnect.

I’m not saying you need to close a whole bunch of sales this month. What you do need to do is make as many phone calls as possible over the next few weeks, especially during the week between Christmas and New Years. What you should end up with is a great list of leads that will help you to jumpstart your New Year with a huge amount of momentum.

You’ll be working, you’ll have results to show your sales manager, and you’ll be excited about the potential sales you may close in January. Now that’s the right way to start off a New Year!

Thanks again,


Sean McPheat

Managing Director

MTD Training   

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Updated on: 7 December, 2009

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