A lot of people view marketing as the method of selling a product. Marketing, to them, means creating a print ad, television commercial, or radio segment and hoping it brings traffic so that they can make a few sales.
Marketing, in reality, is really much more than your ability to advertise your products, though. Marketing is your ability to brand yourself and make yourself known amongst members of your target audience, including your current client base. Marketing includes the way your organisation treats the public as a whole. It’s a culmination of your values, your philosophies, your team members, and their mindsets.
So when you next start to train a group of new employees, how will you explain your company’s marketing campaigns? The truth is that most of your employees don’t have all of the real skills necessary to develop a strong marketing campaign from A to Z but if you utilize the skills they do have and supplement them with outside resources you’ll do a bang-up job putting your company in the public spotlight.
These are a few things you should consider as you market your organisation:
Keeping your customers happy IS a marketing method and its one you should take very, very seriously. After all, your current clients play a huge role in your marketing as well – and if they are spreading information about bad experiences you won’t receive as good a response from your traditional marketing campaigns either.
Originally published: 10 December, 2009