The Entrepreneur DNA Assessment is designed to help you evaluate key traits and behaviours that shape your entrepreneurial success. Inspired by research in business psychology and founder performance, this assessment explores the traits that influence how you lead, decide, build, and innovate.
Also known as the Founder Profile Assessment or Entrepreneur Insight Quiz, it covers 8 core areas: Mindset & Motivation, Leadership Impact, Decision-Making, Work Style & Habits, Innovation & Creativity, Resilience & Confidence, Market Awareness, and Resource Management.
These areas are essential for any founder seeking to understand their strengths, identify blind spots, and grow their business with clarity and confidence.
Yes, this assessment is completely free of charge.
No, there’s no single ‘ideal’ type of entrepreneur. Successful founders come in all shapes and styles — from big-picture visionaries to systems-focused operators.
The purpose of this Entrepreneur DNA tool is to help you reflect on how you naturally operate across the 8 key areas and highlight opportunities for growth, collaboration, or support.
The assessment includes 56 carefully designed questions, divided across 8 focus areas:
- Mindset & Motivation – What drives you to build, grow, and persevere
- Leadership Impact – How you influence, guide, and align others
- Decision-Making – How you assess risk, act under pressure, and choose direction
- Work Style & Habits – Your daily behaviours, structure, and time management
- Innovation & Creativity – How you solve problems and create new opportunities
- Resilience & Confidence – Your ability to bounce back and believe in your vision
- Market Awareness – How tuned in you are to trends, customers, and competition
- Resource Management – How effectively you manage time, money, people, and energy
Your answers are scored to give you a detailed picture of your entrepreneurial strengths and areas for development.
Yes. After completing the assessment, you’ll receive a 22-page personalised report with a breakdown of your scores across all 8 areas. It includes clear insights, reflective questions, and practical strategies to help you:
● Maximise your natural strengths
● Identify and manage blind spots
● Improve decision-making and leadership
● Grow your business with greater confidence
