Sales Executive Level 4 Apprenticeship

For Salespeople Who Want To Improve Their Performance

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Make An Enquiry

Who Is This Programme For?

This programme is ideal for those looking to improve their sales skills. It is ideal for salespeople who are working in either the Business to Business (B2B) or Business to Consumer (B2C) markets.

Learners will be provided with the knowledge, skills and behaviours to excel in their sales career and to generate more business for their organisations.

Our programmes are completely flexible in terms of delivery with minimum numbers of 1!

We can run this as an internal in-house training programme for a cohort or we can use our eco-delivery method all through virtual training and online coaching enabling us to run the programme on a personalised, individual basis.

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What Will You Learn?

This programme is ideal for those employees who have had little sales training or development in the past.

All bases are covered when it comes to the content including prospecting, consultative selling, negotiation, overcoming objections, closing and retain and growing existing accounts.

The programme will cover all the essential knowledge, skills and behaviours that are required to be a successful salesperson.

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How Will You Learn?

This is a 18-month programme and with our flexible delivery model, the choice is yours on how you’d like to learn.

If you have several managers within your organisation that have the same needs then we can run this programme as a cohort with a mixture of face to face, virtual and/or blended sessions – we’ll work with you to determine the right mix. Conversely, we can run this as an individual programme.

Our eco-delivery model is a mixture of regular one-to-one virtual training and online coaching sessions removing the need for learners to leave the office or their home.

Learner & Employer Feedback

Augean logo

The programme has been very insightful and engaging – full of detailed discussion and real examples based off my current workload.

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Supply Chain & Business Analyst,
Augean PLC

FLO GAS logo

Through the programme, we are already implementing new ideas into the everyday which are improving our processes.

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Learning & Development Manager,
Flogas Limited

Dakota hotels logo

I can see a real change in my learner and how they are approaching tasks, conversations and strategic thinking.

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HR Director,
Dakota Hotels

HD DAvis logo

I’m enjoying the programme and can see the application of my learning in my day-to-day role.

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Project Coordinator,
H Davis Consultancy Ltd

Delivery Options

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Cohort Delivery

In-house, customised delivery for a number of you from the same company. Choose from face to face, virtual and online delivery methods.

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Individual Learner

Monthly 2 hour virtual training and coaching sessions for individual learners. Flexible, remote learning that is personalised to your role.

Core Content
Learners Will Cover

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Learning Styles

  • Formal vs informal learning
  • Learning styles and models
  • Identifying your learning style

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Sales Planning & Preparation

  • Stages of the buying process
  • The consultative sales cycle
  • Pipelines and forecasting

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Understanding Your Customers

  • The four customer personalities
  • Tailoring your communication
  • Buying drivers, authority and influence

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Product, Service & Sector Knowledge

  • Features, advantages and benefits
  • Building a value proposition
  • Market and competitor analysis

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Using Digital Tools

  • Researching and prospecting
  • Data capture tools
  • Digital communication

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Time Management

  • Return on time invested
  • Prioritisation
  • Managing interruptions

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Effective Questioning

  • Questioning and listening techniques
  • Needs analysis
  • Creating mutual understanding

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Proposing & Presenting Solutions

  • Developing sales proposals
  • Presentation skills
  • Aligning your proposal to needs

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Handling Objectives

  • Identifying objections
  • Logical vs emotional objections
  • Objection timing

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Closing Business

  • Buying signals
  • Adding value
  • Closing techniques

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Personal Development

  • Tactical sales objectives
  • Stress management
  • Building resilience

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Understanding Finances

  • Business costs and profitability
  • Sales forecasting
  • Trading and monetising variables

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Selling Ethically & With Integrity

  • Legislation and regulation
  • Dealing with ethical issues
  • Being a brand ambassador

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Account Planning & Strategy

  • Managing customer accounts
  • Measuring relationship status
  • Stakeholder mapping

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Collaborative Marketing

  • The link between sales and marketing
  • Conducting internal account reviews
  • Setting aligned objectives

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End Point Assessment Preparation

  • Planning and preparation
  • Practice and techniques
  • One-to-one help and guidance

Make An Enquiry Today

Please complete our enquiry form with your requirements or give our team a call.

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Programme Structure

This programme will been designed and delivered in a way that will maximise the performance of each learner. Learning the theory of a topic is great but it’s what the learner does to embed the learning and actually use it, that matters most.

All learning is reinforced with ongoing coaching, online resources and off-the-job activity to bring it all to life.

Each part of the programme will support each learner to apply their knowledge and skills via INTENT – IMPLEMENT – IMPACT.

  • What did they plan to change?
  • What did they change and how?
  • What impact did it make?

Each Learner

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Onboarding & Induction
Initial workshop and event about the programme and how to get a high grade.

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Skills Individual Learning Plan
Creation of a pre-programme learning and development plan. Includes goal setting and actions.

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Practical Learning Events
These can consist of workshops, masterclasses, virtual training, action learning sets, projects or coaching.

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Regular Coaching Sessions
One to one development with a designated skills coach. Covers skills and an assessment progress review.

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Digital Learning
To take in-between learning events and to help embed the learning. Self-study and in the flow of work resources.

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Off-The-Job Training
20% of the learner’s total working hours is used for “off-the-job” learning and development activities.

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Ongoing Reviews
Held between the learner, employer and skills coach to monitor progress and to make any adjustments.

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Support & Help
Our designated skills coaches will always be on hand to help your learners all throughout the programme.

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End Point Assessment
End of programme assessment. Consists of activities like observations, evidence, tests and discussions.

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Learners gain a pass, merit or distinction from their end point assessment based on their results.

Programme Brochure

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Get In Touch!

If you have got some training requirements in mind please call us on 0333 320 2883 or complete the online form below and tell us about what they are and we’ll get back to you with some options and costs.