Cultural Awareness Training Course

Manage & Work With Different Cultures More Effectively

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Content Ideas

Cultural Awareness Training – Content Ideas

Working In A Multi-Cultural Workplace

Our bespoke cultural training courses can be designed to meet your exact requirements.

We have a number of cultural training experts who have extensive knowledge in multi-cultural team working, sales, negotiation, presentations, customs, way of life and business protocol.

How you communicate with one another, how you work together and how you achieve results all differs based up the different cultural aspects of your organisation.

Please contact us with your specific requirements and we will create a cultural awareness programme based around your needs and cultural dynamics.

Below are indicative training topics.

Select which ones you would like to make up your course or tell us what you need.

Indicative Content

Cultural Awareness Course Outline

Introduction To Cultural Awareness

  • Why is it important?
  • Common challenges that workplaces face
  • Are you culturally aware?

Understanding Values

  • What does culture mean?
  • What are values?
  • Improve the awareness of cultural values and how these compare with people from other cultures
  • Understanding the world according to others

Relationship Building

  • How to build up effective networks and relationships with others
  • To provide tips, techniques and strategies to understand and adopt business and social etiquette
  • How to handle questions during negotiations, sales and presentations in a multi-cultural context
  • How to encourage non-native speakers to communicate more effectively


  • How to communicate effectively and how to overcome language barriers
  • Techniques and strategies to improve the understanding of organisational and cultural differences
  • Looking at how teams operate from other cultural perspectives – how meetings are run, the role of a manager, effective and preferred methods of communication etc
  • How to effectively negotiate with people from different cultures

Personal Action Planning

  • Developing a plan action – what will it take?
  • What are you going to start doing?
  • What are you going to stop doing?
  • What are you going to do more of?
  • What are you going to do less of?

Case Study


The Requirement – 1 Day Cultural Awareness Training Day

As a leading international branded goods company, Beiersdorf focusses its brands on the wishes and needs of their consumers. They concentrate all their efforts on the development and care of their strong brands: NIVEA, 8×4, atrix, Eucerin, Labello, la prairie, JUVENA, FUTURO, Florena, Hansaplast, Elastoplast and tesa.

Beiersdorf – that means 16,500 employees worldwide. It is their dedication and their know-how that ensure Beiersdorf will continue utilizing its growth potential to the fullest.

Many of the UK based managers have to conduct sales and management meetings on foreign soil especially within their German, Polish and Russian offices.

MTD were asked to conduct a one day cultural awareness training day for managers who visit those three countries on a regular basis so that they get to know the local customs and ways of working.

The Solution

We developed the workshop for employees who were required to work abroad and who need to be aware of the cultural differences and ways of working so that they could maximise their performance and settle in as quickly as possible.

The content included:

  • Understand the cultural complexities of business and social protocol
  • Increase awareness of how cultural perspectives affect behaviour
  • Examine communication styles
  • Build skills for more effective communication
  • Develop strategies for negotiating across cultures
  • Examine cultural variables that influence behaviour
  • Acquire practical tips, tools and strategies
  • Pre-departure orientation
    – Identify fundamental differences between cultures
    – Learn strategies for overcoming communication barriers
    – Develop survival skills
    – Recognise and solve intercultural difficulties
    – Understand the many facets of cultural adaptation
  • Question and answer session (All of your concerns and questions answered!)

Make An Enquiry Today

Please complete our enquiry form with your requirements or give our team a call.

CPD Certificate

Our courses are CPD Certified. All participants receive a CPD Certificate after taking this course at no additional cost
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Get In Touch!

If you have got some training requirements in mind please call us on 0333 320 2883 or complete the online form below and tell us about what they are and we’ll get back to you with some options and costs.